©iStock/Benjavisa When doing business around the world, learning and honoring the way people in other countries greet one another, or give gifts, or even gesture, drink, and speak is just the tip of a cultural iceberg. Martin J. Smith adds: But understanding the values that lie beneath those behaviors—the attitudes, beliefs, ideologies, and philosophical or spiritual perspectives—can enable you to negotiate the iceberg rather than plow into it. He goes on to say "We see things above the surface that look like business etiquette, but which underneath are really driven by some centuries-old cultural ethos." Read the entire article on cultural advice you need before taking your business global . from The Global Small Business Blog https://ift.tt/2E37iyD Know the Hows of Corporate Etiquette and the Values Behind Different Traditions -Small Business