©iStock/Tanuha2001 Two things worth noting about recent developments at Facebook. They've: Created a searchable directory on local service providers in an attempt to break into the local advertising market that could potentially expand to online-to-offline services assuming an integration with FB Messenger. Announced a partnership with Uber that allows messenger users to hail Uber rides directly via the messenger app. Find out how this will strengthen Facebook's ecosystem: Facebook: Act Local, Think Global