©iStock/AndreyPopov With technology and the Internet, international selling has gotten a whole heck of a lot easier. But while you might have the absolute best product in the world, priced competitively, and easy to buy, there's still no guarantee customers will snatch it up online. It’s an exciting time to take a small business online in Australia and grasp the opportunity to go global. The lower Australian dollar, social reach and access to international marketplaces (such as the Tmall storefront for eligible businesses to sell into China) means you could connect with customers all over the world. How do you inspire customers to buy your product? Read more: Insider tips to customer conversion