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He provides five reasons why an international approach may be more strategic than you thought.
- You have access to a wider market — and more investment opportunities.
- Global products and services reflect a sum of their parts.
- More choices mean a more diverse market.
- When you focus on what you do best and most cheaply, everyone wins.
- You can still support local business — and on an even bigger scale.
from The Global Small Business Blog http://ift.tt/1rJmbN5
Why An International Approach May Be More Strategic Than You Thought-Small Business
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